Product Mix Of A Shop Sells - 1751 Words

Investigation 3 Firstly, Product mix refers to the total number of product lines that a company provide to its buyers. In this case is the total mix of products that a shop sells, so a cafà © would sell hot drinks like coffees, teas, hot chocolate, cakes, biscuits, cold drinks, sandwiches etc. If getting the right product mix can allow a range of customers come in as you can supply for a lot different people. But it may be a bit expensive getting more suppliers; this could lead to defiantly more customer’s base and will stop expensive waste in many areas. Unique selling point is a unique selling scheme, USP stands for unique selling point, is a factor that distinguish a product for its competitors, such as the lower cost, the highest†¦show more content†¦To the conflict of advantage or uniqueness, your business needs to be frequently evolved into a new value and benefits in existing products or services and developing new products and services to keep in a market leader position. A market gap is the difference between the closing price of one period and the opening price of the next period. Market gaps are most often created between trading sessions, such as during the night or over the weekend. It is also important to have a variety of products because it will allow more customers to come in as there are lots of products to choose from. Also it helps Deb compete with other cafà © (competitors) like Costa Coffee and PJs in Lutterworth. A product mix could also include other elements of the cafà © e.g. free Wi-Fi. Deb can seek lots of different advice for different sources of help. But this is also beneficial for Deb as she is very young, 23, and she hasn’t got a lot of knowledge how to set up a business and how to improve her business. Banks can be helpful to Deb as they can provide advice and support in planning and support in planning and setting up her business. The first of that deb can seek advice is lawyers. Lawyers for your business there is aim is to try and grow your business by connecting them with you for a free consultation to talk through the issues the business faces and how you can help. Lawyers can help you protect your business from risk at the outset and potentially save money. If